In the field of consumer goods, the most award-winning product design category is undoubtedly the wine brand. Several successful packaging design agencies also focus on liquor packaging. When seeing these award-winning pictures, they all sighed at the exquisite design, and the best among them – Absolut Vodka.
In 1980, Absolut Perfection, the first print advertisement of Absolut Vodka, was born, expressing quality and fashion with the uniqueness of the name and fancy vodka bottles, it subverted the traditional vodka with “origin” and “history” as its selling point marketing method. From then on its journey began.
“Absolut Vodka, Absolut Art”
In 1983, Pop Art master Andy Warhol created a painting based on Absolut Vodka, which started the linkage between art and wine culture. Then Absolut Vodka invited many top artists to participate in Absolut Vodka’s artistic creation, speeding up the dissemination process of its brand’s fashion, personalization and value. To date, more than 600 artists have contributed their masterpieces to Absolut’s treasure trove of contemporary art, creating countless fancy vodka bottles for the product, some of which have appeared in Absolut’s commercials.
