Chengdu Sugar and Wine Fair is the National Sugar and Wine Commodity Fair of China, known as the “barometer” of China’s food industry. It began in 1955 and is one of the oldest large-scale professional exhibitions in China. It is held in spring and autumn every year.
With the conclusion of the autumn exhibition, it has also entered the peak season for the consumption of traditional Chinese alcoholic products. In this exhibition, liqueurs have suddenly emerged. The booths are full of customers. This is also closely related to the changes in the consumption concepts of Chinese consumer groups.
At the booth of Valiant Group, the bottle-shaped inquiry ratio of vodka, whiskey, rum, tequila and other spirits was particularly prominent. Traditional baijiu is no longer the favorite of young consumers. Compared with foreign spirits (whiskey, rum, tequila, vodka, gin), it is easy to swallow and has a variety of flavors. Fashionable appearance is favored by young people, and more people in China have entered bars, discos, and consumed expensive spirits and champagne. According to the market research of Valiant Group, young consumer groups prefer unique appearance when choosing brands. Spirits products with ideas and stories. Therefore, Valiant also launched more than a dozen new products with unique design styles and more visual impact at this year’s Sugar and Wine Fair. It is hoped that more good products will enter the fertile land of wine in China.
